ADVISING
CONSULTING
TRAINING
We are a solution-driven consultancy, passionate about actionable and measurable results.
ADVISING
GTM strategy development & execution
Who: For early-stage clients where sales is often “founder led” or where a first salesperson has recently been hired.
What: GTM & Sales Strategy, pricing and value model creation, sales and marketing asset creation.
2023 Startup Client (Seed funding & pre-revenue):
Our client was looking to launch a next generation learning & development platform in the U.S.
2023 Deliverables:
We created their Customer Advisory Board structure, Pricing & ROI model, and sales collateral to generate their first clients and revenue.
CONSULTING
Bespoke GTM services tailored to your needs
Who: Startup and scaling clients with product-market fit, customers, and revenue. A GTM team is in the process of being hired or has been in place to scale revenue.
What: Recruiting and hiring process, objectives and incentive plans, marketing and sales ops that spin the revenue flywheel faster.
2023 Scale-up Client ($50-100M ARR):
Our client had experienced rapid revenue and team growth over several years. Over time, their GTM functional teams had developed independent objectives that were sub-optimizing growth.
2023 Deliverables:
We realigned the GTM team structure, objectives, and employment incentive plans to accelerate their growth.
TRAINING
Upskilling that actually makes a difference
Who: For high growth clients that are hiring a number of GTM team members and promoting individual contributors to people leaders.
What: And1 Academy (Onboarding system for new hires), And1 MVP Sales Training (for quota carriers), and And1 Leadership/Coaches Training (for new and experienced people leaders).
2024 Scale-up Client ($5-10M ARR):
A high growth manufacturing firm had new frontline managers who had not been formally trained as people leaders and department managers.
2024 Deliverables:
We took them through our Coaches training to teach them the skills to create high performing teams, working cross-functionally to achieve the company’s growth targets.